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When talking to a web developer, you will likely hear the terms search engine optimization and search engine marketing thrown around. And although these terms are similar and do have some overlap, they refer to completely different ideas.

Search Engine Optimization is the process of bettering your website in the eyes of search engines – whether that is through revised content, XML sitemaps, or blogging.

Search Engine Marketing refers to the process of buying a better placement in a search engine. This is usually done using keywords for a general search, but has been expanded to include social media and Google Places as well.

So, which of these two is more important for your business? The short answer, both.

Search engine marketing is often the first thing that people think about when they think about marketing their website, and for good reason! Without Search Engine Marketing, your website would not get the traffic that it could be receiving. It is also fairly easy to set up and simple to track your return on investment. So, you may be asking, if SEM is so easy, why pay Smart Tech Studios to do it for us?

Although SEM is fairly easy to get set up, it is very difficult to execute correctly – and that is where our team can help. We can do everything from a Facebook marketing campaign to keyword research, and tailor every step to your business. This allows you to get the best ROI, particularly with the keyword research. This is because implementing keywords that are not already optimized on your website (part of Search Engine Optimization!) will perform poorly compared to those keywords that are. This is just one of many benefits your business will see if you decide to work with Smart Tech Studios for your SEM and SEO needs.

To learn more about how Smart Tech Studios can help your business in the SEO and SEM fields, be sure to get in contact with us today!