Local Search Engine Optimization – Lansing, MI

Search Engine Optimization East Lansing, MI

What is SEO?

Search Engine Optimization, or SEO, is a web development strategy that can be employed to increase traffic of a website. By using SEO techniques and procedures, a website can obtain a high ranking on the search results page of search engines, such as Google, Bing, or Yahoo. Proper SEO guidelines can also make a website easier to navigate so that customers and find the product or service they need quickly.

Why Do You Need SEO?

SEO’s importance continues to grow as more and more companies start to utilize the internet for their business. With so much competition on the web, Search Engine Optimization will help a website stand out from its competitors.

The first step to SEO is to figure out what to ‘optimize.’ What kind of business is this site trying to bring? Where are potential customers located? What are potential customers’ problems? By using keywords and phrases that are relevant to your business, you can ensure that you can find potential customers by having them find you!

Increase Web Presence

By utilizing SEO tactics – like keywords and phrases – a website will appear higher on an internet search than they would otherwise. Top rankings are important because:

  • Your website becomes more visible to your target audience, and that’s ultimately the primary goal of SEO. Most internet users, including those located in Lansing, MI, don’t look past the first several links of a results page, let alone the next page. By following Search Engine Optimization techniques, a website can expect to see more visibility on relevant internet searches by placing
  • The goal of SEO is to make your website more visible.  By following SEO techniques, a website can expect to see more visibility on relevant internet searches by placing them higher and earlier than other websites. Better visibility to a website means more traffic, and more traffic means more leads!
  • People tend to trust search engines, and having a website appear high in the results also translates to more confidence in the website.


Mobile Search Engine Optimization

Google reports that more than half of users now visit your website on a mobile device. Recently, Google also reported that more than two-thirds of users would not visit your website on a mobile phone if it takes more than two seconds to load. Smart Tech Studios employs mobile Search Engine Optimization strategies such as Accelerated Mobile Pages (AMP) and Google Webmaster Tools to prove to Google that your website is mobile-friendly.


Other Benefits

SEO’s most discussed benefit is the search engine rankings, but by following SEO strategies, you can expect your website to be easier to navigate on any device, including mobile phones and tablets. Search engines not only use keywords and phrases to rank websites on their results’ pages but take into account a websites’ usability as well. If a website is user-friendly, it will both appear higher in search results as well as keep users on its site.

By following all the guidelines of SEO, we can make it easier to promote your product or service. By driving more traffic to your website, we help you meet your website goals and ultimately increase your conversion rate. Customers are also more likely to share and post about websites that are both easy to use and appear high in search engine results.

SEO-focused web approaches are a tried and true method for bringing more attention to your website. You can expect to see anywhere from moderate to substantial increase in customer traffic by investing in SEO. The most important, and our favorite, thing when providing Search Engine Optimization for a client is Google Analytics. We can pull time-based reports on-the-fly on every aspect of your website, including customers behavior, demographics, time spent on your site and even tie it into ECommerce to deliver ROI conversion based reports for your online store.


SEO vs. AdWords

Online marketing such as AdWords can be considered an alternative to SEO and is used as a complete replacement. AdWords is Google’s paid advertising service; companies can pay Google to advertise their services on related searches at the top or side of searches. A lot of companies choose to go this route because you only pay per click (PPC), is less time consuming, and has a quick return on investment. However, businesses should be wary of exclusively investing in AdWords because your daily budget could run out in the middle of the day.

When your budget runs out, so do the benefits. AdWords is budget based, and once the budget runs dry, your website will no longer appear in ad space. Search Engine Optimization benefits are permanent- they don’t just disappear once you run out of money. Smart Tech Studios has helped businesses in Okemos, East Lansing, Lansing, and Haslett, Michigan areas stay competitive in the Greater Lansing Area.

Search Engine Optimization (SEO) has a lasting effect on your website. SEO is also considered to be the most important prerequisite to AdWords or other online marketing techniques. With paid advertising, you bid on strategic keywords and phrases. The cost of those words depends on the area in which you live.

Most of our clients are based in Lansing, MI, and the surrounding area, and as one of the largest cities in Michigan, keywords can get rather expensive. By implementing Search Engine Optimization first, and proving to Google that you have landing pages that meet their recommendations, you can bid for keywords and phrases at a fraction of the price and still get your ad placed in the number one spot.


Web Designer Near Me

Read that again. “Web Design near me” is the most highly searched phrase when someone is looking for a local web designer. In fact, it’s likely that this is what landed you on this blog article. Blogging is a huge factor in Search Engine Optimization, and through strategic blogging we can help customers in your area find you. Although blogging is important, localized SEO is the most important facet of Search Engine Optimization. Most localized SEO is external, which means that it is done completely separate from building your website.  Some examples of localized SEO would be Google Business and Bing Business profiles, social media campaigns, and making sure you’re in the proper web search directories, such as Yelp and Angie’s List.

Smart Tech Studios

Smart Tech Studios is a Lansing-based tech company that specializes in SEO for businesses. While many of our clients reside in the greater Lansing area, we have helped local companies find their footing on the web nationwide. Smart Tech Studios can work with many budgets and small to medium sized businesses, all the while watching them grow over the years alongside our company.

Are you curious how well your site is optimized for the three top search engines? You can give us a call today (517-580-4662) for a free site evaluation or fill out the form below, and one of our web developers will contact you.

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